How hard is wine market in China? Yao Ming has proved it.

Source：Internet

When we think of Yao Ming, we think of basketball. But what impressed us most is his appearance to Prowine in Shanghai for his Yao Family Wines, in which we can feel his toughness in wine selling just like what he has achieved in basketball career.

Yao Ming was seeking ways to adapt to China condition by price tranformation from 1738RMB to 238RMB in retailing.

Reporter of WBO checked Yao Family Wines in JD.com and found that its Napa Crest 2011 releasing in 2014 was price at 569RMB, while Yao Ming Napa Valley Cabernet Sauvignon 2009 released in 2011 was priced at 1738RMB, and such high prices reminded me of Carruades de Lafite and Le Petit Mouton de Mouton Rothschild.

Yao Ming has released Gold Peak Lodi Cabernet Sauvignonpriced at 238RMB last year, it’s a sign of adjustment for China market. Nevertheless, it’s common to buy Cru Bourgeois and a few Grand Crus Classé even some mid and high end wines from Changyu and Greatwall. A little bit embarrassed ranking in such a price range when sale volume only comes from Yao Ming’s personal charm, at least it’s hard to be popular item in China.

Most of the winery acquiring behaviors is just proved to be hobbies for stars, whose wines sold at high price and not aimed at mass consumers. But a big step for Yao Ming is his appearance at his own wine booth and many other China market promotions, not only in Shanghai but also in Chongqing and other cities.

Well, what I want to express is that wine is still hard to sell in China and it deserves your efforts. When you feel tired, you think of little giant Yao Ming and you can feel great again.

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